Our creative team produced additional scenes and testimonials with Spanish speaking actors to build a Spanish language Better Bra commercial with a strong message for Latin America.

Latin America has been marked by years of economic crisis. Middle-class consumers continue to focus on getting the most for their money while optimizing their purchases which means that consumers are increasingly prioritizing experiences over possessions.

Taking this into consideration the new opening clip features Better Bra styled in recognizably Latin social-settings with women actively engaging with their environment. We shot new scenes that added Latin flare to the commercial. Two testimonials were added to give voice to the utility as well as the sexiness of the bra. To finish the video, we a created fun animated graphics package.

With these additions, Better Bra tested successfully.